You spent years becoming good at this. It should be paying you more than it does.
For fighters, coaches and gym owners who are excellent in the room and want income that doesn't need them standing in it. Live implementation, direct feedback on your real work, and a business community that actually trains.
$50 off every single month, locked for as long as you stay a member.
Lock in $97 a month Immediate access · Cancel anytime · Or $997 for the yearYou're good at coaching. That was never the problem.
Every coach who comes to Sean is already excellent at the thing they do. What's missing is everything sitting around it, and nobody in this sport teaches that part.
You post and nothing comes back
Content goes out every week. It gets likes from other coaches and never turns into a paying client, because it was never built to.
Your offer changes every time you explain it
If you can't say what you sell in one sentence, nobody can buy it. Most coaches sell everything they do and it lands as nothing.
The conversations go quiet
Someone asks about training, you reply, and it dies there. There's a way to have that conversation and nobody ever showed you.
You're building it alone
Nobody at your gym is trying to do this. The business people online have never held pads in their life and their advice shows it.
It was never effort. It was never knowledge.
Most coaches are one clear offer and a handful of real conversations away from their first online income.
You already know more than the people selling courses about this. What you've never had is a specific offer, a price you can say out loud, and somebody who knows this sport looking at your actual work every week.
That's the whole membership. One room, 2 calls a month, and feedback on the thing you're stuck on before it costs you another month.
Two things carry this. Everything else supports them.
2 live calls with Sean
First Tuesday is implementation training. You leave with the month's plan and the one thing to build. Third Tuesday is the hot seat, where you put your actual offer, your pricing or the DM conversation that stalled in front of Sean and the room, and leave with the decision made instead of another list of things to think about. 90 minutes each, both recorded.
Your real work reviewed
Post one real thing with the context and your exact question. An offer, a page, a hook, a sales conversation that didn't close. Sean goes through submissions every Tuesday and Friday, so nothing you're stuck on has to sit for a month waiting for a call.
The private community
Fighters, coaches and gym owners working the same problem. No general fitness advice, nobody selling you anything.
Content to Cash
The full course on turning what you post into paying clients. Included from day one.
Templates and vaults
Hook vault, CTA vault, offer worksheet, content template and lead magnet template.
Monthly workshops
Each month we go deep on whatever the room is stuck on most. Members say what they need, Sean teaches it.
Every replay
Filed by type and searchable. The library grows every month you stay.
Champion Business Accelerator, free
- ✓The high ticket offer builder
- ✓The Instagram profile, story flow and DM closing scripts
- ✓101 hooks, 51 caption templates and a 14 day calendar
Yours to keep, and you work through it alongside everything else in here. First 10 paid founding members, monthly and annual counted together.
Same shape every month, so it actually gets done
Nothing here depends on working through a library of videos. It's 2 dates in your calendar and 2 review windows a week.
Implementation training
90 minutes on the one thing we're building this month. You leave with an action plan rather than a page of notes.
Hot seat and feedback
Bring your offer, the specific problem and the decision you're stuck on. We work it live in front of the room.
Your work reviewed
Post one real item with the context and your exact question. Sean goes through submissions twice a week, every week.
4 coaches, 4 very different starting points
A retired world champion, a gym owner, a coach who called himself bad at social media and an instructor with the smallest following in the group. Here's what each of them built with Sean.
- The struggle
- A title, a name and a following that had never converted into a single dollar of income. Retired, with no framework for what came next.
- What happened
- Closed her first client at $997, paid in full. Two more followed. Her first real online income after years of a name and a following that had never converted into any.
"Two sales and I'm not even 2 weeks in. The DM flow was smooth."
- The struggle
- Openly behind in week 1 and said so in the group. Described himself as bad at social media and had never posted with any real intention.
- What happened
- His first attempt at the content method did 315,000 views. His first sale came from someone who had already done a challenge with him months earlier.
"This is a cheat code!"
- The struggle
- The smallest following in the group. Working hotel shifts, teaching classes and raising a young kid, in a different time zone from every call.
- What happened
- Went back through her own DMs and found real conversations that had gone quiet over a year earlier. Revived them. One became a booked call, then a paying client.
"My numbers are very slowly growing, but they are. So I'm motivated to keep going, because it's working."
- The struggle
- A gym owner and former fighter who wanted to start earning online, beyond the four walls of his gym.
- What happened
- Created a clear online coaching offer and signed his first online client for $697.
"Just got off the call with the first client. He bought the program for $697. I think I’m going to sell two more founding memberships at that price then bump it up to $997. Thank you for the help! 🙏"
These are individual results from coaches in Sean's group, shared with permission. They are not typical and they are not a promise. What you build depends on your offer, who already knows you and the work you put in.
What his clients say about Sean
"You're seriously such an inspiration. Everyone asks how I started MMAshredded and I make sure to tell them it's all because of you, so thank you again Sean!"
"I had great content, but no real business behind it. Sean helped me turn my passion for striking into a scalable platform with products, automation and long term growth."
"Matt had the credibility but zero online business infrastructure. Using Sean's framework, he made his first online coaching sale within 3 weeks of starting."
The lowest price this will ever be
$147 a month is the standard rate and it's what this goes back to when the promo closes. Join now and you pay $97 for as long as you stay.
- ✓2 live calls every month with Sean
- ✓Your real work reviewed every Tuesday and Friday
- ✓Monthly workshop on whatever the room needs most
- ✓The private Mastermind community
- ✓Content to Cash, the full course
- ✓Every template, vault and replay
Champion Business Accelerator, free
Normally $197. The offer builder, the Instagram funnel and the DM closing scripts, plus 101 hooks, 51 caption templates and a 14 day calendar. Yours to keep even if you cancel.
Your rate stays $97 for as long as your membership stays active. New members pay $147 once this closes.
Lock in $97 a month- ✓Everything in the monthly membership
- ✓2 live calls every month with Sean
- ✓Your real work reviewed every Tuesday and Friday
- ✓Monthly workshop on whatever the room needs most
- ✓A full year paid up front, nothing to think about
- ✓Champion Business Accelerator free, for the first 10 founding members
Your next 12 months, mapped with Sean
A private 60 minute session, just the two of you. You bring where the business actually is. You leave with the year laid out: the one offer to build first, what it should cost, where the clients come from and the things you're going to say no to. Most coaches never get an hour like this. You get it in your first month.
That works out to $83 a month. Lower than the promo rate, plus the blueprint call.
Join for the yearNo contract either way. There's no minimum term on the monthly and nothing to cancel by phone. If it isn't for you, cancel before your next renewal from your account and you won't be charged again.
Is this actually for you?
✓ This is for you if
- ✓ You coach combat sports and you're good at it
- ✓ Your income currently requires you to be in a room
- ✓ You've got people who already know and trust you
- ✓ You'll implement between calls, not just attend them
- ✓ You want a business that survives an injury
✕ This is not for you if
- ✕ You want passive income without clients
- ✕ You're looking for done for you services
- ✕ You've never coached anyone and want to start
- ✕ You want to watch videos and feel productive
- ✕ You need a guarantee before you'll begin
Questions people ask
2 calls a month at 90 minutes each, and however long it takes you to post one piece of work for review. The members who get the most out of it treat it as a few focused hours a month, not a course to get through.
Every call is recorded and filed in the Hub by type, usually within a day. You'll miss the chance to ask a question in the moment, so come live when you can, but nothing is lost if you can't.
You post one item per thread inside Bring Your Work with the context, the result you want and your exact question. Sean goes through submissions every Tuesday and Friday. Post before the review window and you're in that round.
The price goes back to $147 a month for anyone joining after that. If you join at $97 your rate stays $97 for as long as your membership remains continuously active. Cancel and rejoin later and you'd come back at whatever the rate is then.
The room, the calls, the workshops and the feedback are identical. Annual is $997 for the year, which works out to $83 a month, lower even than the promo rate, and includes a private 60 minute session with Sean to map out your next year. Take annual if you already know you're doing this properly. Take monthly if you'd rather see it first.
Any time, from your account or by emailing support@championofbusiness.com. Cancelling stops future renewals. You keep access through the billing period you've already paid for, then it ends.
Payments are nonrefundable except where required by law. That's why there's no contract and no minimum term. If it isn't for you, cancel before your next renewal and you won't be charged again.
Your first clients almost never come from strangers. They come from former clients, people at your gym and the conversations that went quiet. One member's first client came out of a DM that had been sitting dead for over a year. That's most of what the first month is about.
You get immediate access to the Mastermind Hub, Content to Cash and the community. Your login lands in your inbox, and the first thing to do is the Business Assessment so Sean knows who you coach and where you're stuck before your first call.
Email support@championofbusiness.com for anything to do with login, billing or access.
Your experience is already worth something. Let's make it pay.
You've spent years building knowledge most coaches will never have. This is the room where you turn it into income that doesn't need you standing in a gym.
