Build your online coaching business with me in your corner
The Champion Business 90 Day Intensive is private coaching with me for martial arts coaches, trainers, fighters and gym owners who want to turn what they already teach into real online income.
You're good at this. Your business doesn't show it yet.
You already get paid to help people in person. You know your stuff, and your students and clients get results.
The online side is where it falls apart. There's a new strategy every week, a course you started building and never launched, and a feed full of posts that get likes but don't bring in paying clients.
Effort was never the issue. What's missing is a clear order to do things in, and someone who's done it to tell you what to work on next and what to ignore.
No clear offer
"I know I can help people, I just don't know what to sell online or how to package it."
Content with no customers
You post, film reels and chase views, and none of it turns into steady sales.
Every dollar needs you there
Your income is tied to your schedule and your body, and you're starting to wonder how long that lasts.
Too many ideas, nothing finished
Course, membership, YouTube, ads. You jump between them and none of them get the time they need.
Private coaching plus a year of support
For 90 days we work on your actual business together, 1 on 1. When those 90 days are done, you keep building inside the Mastermind for the rest of the year.
Days of private coaching
A personalized roadmap, 6 private calls with me and feedback on your offer, content, marketing and sales.
Months in the Mastermind
Community, live group coaching, monthly implementation workshops and work reviews, so you're never building alone.
Online business you own
A validated offer, a steady way to bring in leads and a simple sales process you can keep running.
5 stages. Done in order.
We figure out which stage you're in on our first call, then build your 90 days around it. Most coaches start at Clarify. Some are ready for Convert.
Clarify
Your ideal customer, your niche and 1 offer people will actually pay for.
Validate
Market research, real sales conversations and your first paying clients.
Attract
An Instagram content strategy that brings in qualified leads.
Convert
Sales conversations, follow up and a simple funnel that turns leads into clients.
Scale
Recurring revenue, digital products, group coaching, automation and delegation.
6 private calls. A plan you actually run.
Your 90 days start the day you enroll. Our first call is your kickoff, where we look at your business, find your biggest bottleneck and lock in your first 30 days of priorities.
Every month after that you get a full strategy call and a quick check in, plus weekly accountability and feedback between calls. You'll always know what to work on next.
Everything lives in your own Notion business dashboard: your roadmap, weekly actions, call notes and progress.
What you get when you join
Private strategy and coaching
- 3 private 60 minute coaching calls with me
- 3 private 20 minute check in calls
- Your personalized 90 day business roadmap
- Your own Notion business dashboard
- Weekly accountability and progress tracking
- Feedback on your offers, content, marketing and sales
- Support between calls
Business building and implementation
- The full Champion of Business Blueprint, customized to your stage
- Ideal customer, niche and offer development
- Market research and sales conversation guidance
- An Instagram content strategy built for leads
- Follow up processes and simple funnels
- A plan for recurring revenue and your next phase
Tools, templates and training
- Champion Business Accelerator course
- Content to Cash training
- Ideal Client and Offer Creation Framework
- 10 Day Launch Plan
- Instagram Reel hooks, templates and content calendars
- Storytelling frameworks and AI prompts for business and marketing
- Video walkthroughs and the full coaching replay library
12 months in the Mastermind
- The private Champion of Business community
- Live group coaching and business Q&A
- Monthly business implementation workshops
- Ongoing work reviews and accountability
- Every new training and template released during your year
Coaches who got the order right
Tiffany Van Soest
Former world champion kickboxerTiffany had the titles and the credibility, but no clear offer. Once we got clear on her ideal customer and built 1 coaching offer around them, she made 3 sales at $997 within 3 weeks.
Chris Rios
Gym owner and former fighterChris was running a gym and coaching in person all week. He landed his first online coaching client at $697, money that didn't need him on the mats that hour.
Jeff Chan
MMA ShreddedI helped Jeff develop his brand and early business strategy, including a 5 figure first product launch that set up the business he went on to build.
Jeremy Flores
A reel with about 315,000 views and a new client from his improved marketing approach.
Lawrence Kenshin
Built recurring revenue through Striking Breakdowns and went full time on his online business.
Matt Frevola
Pro MMA fighter who made his first 4 figure online sale within weeks.
Lea Leone
Landed her first client by picking an old DM conversation back up.
These are individual client results, not typical or guaranteed ones. What you make depends on your experience, your market and the work you put in.
I'm Sean Fagan, and I started where you are
In 2011 I bought a one way ticket to Thailand to fight. I was broke, teaching martial arts, coaching baseball and waiting tables, and every dollar I made needed me there in person.
A simple Muay Thai blog turned into Muay Thai Guy. Over 15 years it's done more than $5 million in online sales through courses, memberships, digital products and 40+ retreats, and today it brings in $30K to $40K a month on about 15 hours of my week.
It took me years longer than it should have, because I overcomplicated everything and chased too many ideas at once. The Intensive is me handing you the order I wish I'd had, so you can skip those years.
Who I'm looking for
This is for you if
- You're a martial arts coach, trainer, fighter or gym owner who already helps people
- You want personal guidance and help implementing, beyond another course in your library
- You can commit real time each week to working your plan for 90 days
- You're ready to invest in doing this right with someone in your corner
This isn't for you if
- You're looking for overnight success or guaranteed income
- You're not willing to talk to people, make offers and take feedback
- You want to build the biggest business possible at any cost
- You're hoping someone else will do the work for you
4 steps to your kickoff call
Apply
Fill out the short application below. It takes about 5 minutes.
Assessment call
Book a call with me. We look at your business and see if it's a fit.
Enroll
If we're both in, you get access to the Mastermind and all the tools right away.
Kickoff
Your 90 days officially begin. We build your roadmap together on your first 60 minute strategy call.
5 founding spots openFounding clients get introductory pricing. After that, it moves to standard pricing.
Ready to get in my corner?
This is a premium private coaching program for coaches who are serious about growing their business. Apply below and I'll personally review your application before we talk.
Start my application →The full investment and payment options are in the application.
Apply for the Intensive
Answer honestly. There are no wrong answers, and the more you tell me, the more useful our call will be.
Apply for the Champion Business 90 Day Intensive
Takes about 5 minutes. I read every application myself.
Before you apply
When does the Intensive start?
The day you enroll. It's rolling enrollment, so there's no cohort to wait for. Your 90 days start when you join, and your first call with me is your kickoff.
Who will I actually be working with?
Me. I take every assessment call and every private coaching call myself. My team helps behind the scenes with scheduling and setup so our time together goes into your business.
How do the calls work?
You get 6 private calls over 90 days. Each month there's a 60 minute strategy call and a 20 minute check in. You book them through my calendar using the links in your Notion dashboard.
What does it cost?
The founding investment is $3,000 paid in full, or 3 payments of $1,100. That covers 90 days of private coaching with me and 12 months inside Champion of Business. Founding pricing is only for the first 5 clients, and after that the program moves to its standard price.
Do I need a big following?
No. Most coaches I work with get their first online clients from people who already know them: past clients, people at their gym and the followers who've been watching for years. We build from what you already have.
I run a gym. Will this work for me?
Yes. Gym owners usually have a head start, because the people most likely to buy your first online offer are already training with you. Chris Rios landed his first online client while running his gym full time.
How much time will it take each week?
Enough to actually work your plan every week. We set your priorities around your real schedule on the kickoff call, so the plan fits around your classes and clients instead of competing with them.
What happens after the 90 days?
You keep going inside the Champion of Business Mastermind for the rest of your 12 months, with the community, group coaching, implementation workshops and work reviews, plus every new training we release.
Let's build it together
If you're ready to stop guessing and start building with someone in your corner, apply now. I read every application myself.
Apply for the Intensive →Build the business. Create the freedom. Keep doing what you love.
